Welcome

Welcome to the Coolest, the Edgiest kick-butt newsletter created by your two favorite HR Heros Courtney and Brielle and the leadership teams! Consider it your front row, best barstool in the place for everything Coolfront and FieldEdge. Here you will find all kinds of entertainment, news and happenings from the best place to work on earth. So what’s inside?

• A monthly column from our fearless leader Connie dubbed “Voice of a CoolEdger” and updates from our department leaders
• Birthdays, anniversaries, promotions and all that stuff previously mentioned at T@FE
• Upcoming events at all locations
• Pictures, pictures, pictures- we need names to faces!
• Guest columns from some of the wittiest CoolEdgers in the biz

So get ready, get set, let’s get this party started! Please, please, please, participate! This is your newsletter and we want to make it about you-The CoolEdgers. Send your ideas, complaints, and witty banter to us and we may just fish it out of our spam folder :)

...Until next month, (or the beer runs low) -

-Brielle & Courtney

Welcome to “Voice of the CoolEdger”, a monthly article in W@CE news. The input you provided in the Employee survey and town-halls centered around Product, Employee Onboarding, Career Pathing, Employee Recognition and Culture. This column will provide regular updates in each area.

You mentioned the need to have a customer focused product roadmap. There’s a lot going on in this area. For example, we invested significant dollars to understand if the product is delivering on our integrated payments value proposition. Although we got good news from the research (net promoter score for customers solely using Clearent for payment processing is +45), we also learned of many improvement areas. We’ve created a task force which includes a customer payment advisory group to help identify and address issues. If you have ideas on how to improve our integrated payments experience for any of our products (FieldEdge, Coolfront or ESC), please contact me.

It’s clear that transparent career pathing is critical to you. A good career path program starts with clear job descriptions with defined knowledge, skills and abilities that demonstrate what is needed to move vertically or horizontally in the organization. This work has been completed for FieldEdge Support and is underway for FE and CF engineering and implementation teams. More to come on this soon.

I’ll continue to update you on progress as we continue to address issues you raised. In the interim, keep sending your input via e-mail or just stopping by. I’ll be scheduling more round-table discussions in late June to ensure a continuous practice of receiving feedback across all groups.

-Connie

Sales

FieldEdge:

May was a strong month for the FieldEdge Sales and Business Development teams, producing a record breaking FieldEdge New Logo Bookings performance at $687,840 ARR across 71 deals. The month was driven by 129 Inbound demos booked (SQLs), 262 Outbound SQLs and record breaking assists from the Sales Engineer team of $257,600 in Managed Trials and Workflow Analysis closes. The Channel Sales team also had a great month generating $46,000 in closed business from referral partners helping to drive the result.

Overall, all teams performed well at $737,940 Total FieldEdge Bookings, but that left us $50,000 short of target, which we are working hard to make up in June. To help to drive that, there are exciting things happening across the function in June from on-site SDR sales training to an on-site all hands Business Development/Affiliate Managers meeting with the FieldEdge and Coolfront teams to discuss a unified message and strategy in the Distributor channel.

Coolfront:

We finished may with another month of growth and strong performance. May EOM results were: 167% for booked revenue overall, 145% YOY growth. We’ve seen a continued success and lead flow averaging 105 new mobile trial sign ups per month, due to marketing and increase with google ads, affiliates, and lead sharing.

We’ve made internal changes to continue to provide our customers with the best possible service by segmenting out our team for both sales and support. We expect increased efficiency with working leads down funnel along with post sale implementation, ie synergy proofs, Coolfront mobile and agreement post live check ins. For this month and upcoming we look to continue to improve our performance along to further enhance our processes around lead sharing and synergy.

Customer Insights

FieldEdge:

We can’t downplay or minimize the challenges our customers have experienced using FieldEdge over the past 3-4 weeks. Thank you for everyone’s efforts. We know that all teams have worked and continue to work hard to instill confidence with our customers and to help mitigate any customers leaving us. To this end, Scott and Jerome hosted a webinar with our customers on Thursday, June 13th to discuss this. If you missed it, here’s a link to the recording: click here

Coolfront:

For those who aren’t familiar with our Coolfront Mobile app, it’s a usage-based model. We get $1.85 every time a customer creates a Work Order (AKA invoice/job/service ticket) in our app. That’s why it’s imperative to keep customers happy and using. If they don’t use, we don’t earn. I’m happy to say that in May 2019 we had a record number of companies actively using the app... 1326! Most these are small contractors, meaning under 7 trucks on the road. 3-5 trucks is our “sweet spot” so to speak. We have the right blend of affordability and functionality to meet their needs. The good news is if they outgrow Coolfront’s capabilities we can now promote the FieldEdge platform to get the higher level of functionality they require. It’s a great customer-for-life story we can all be proud to tell.

Rock on CoolEdgers!

Product

FieldEdge:

It’s an exciting time at FieldEdge. A cross functional team from Customer Support, Data, Customer Success, Product, QA and Engineering from both FieldEdge and Coolfront created a 6-month roadmap for back half of 2019. The main objective for the next 6-months is to focus on improving the core product and making the associated workflows more customer friendly.

We are excited that in June and July the Product team will host a Quarterly Product Review (QPR). You will get a chance to meet all the product managers and have them walk you through the roadmap for each of their areas of focus.

Coolfront:

We want to highlight some "in progress" initiatives, namely, the buildout of a brand new infrastructure and user interface to support a subscription based pricing model. Since its inception in 2012, Coolfront has been a usage-based model. Smaller contractors feel that with Coolfront's usage model, "the price is right" as they only buy what they need to use. While this model works well, we also recognize the need to also have a subscription based model. We've invested and continue to invest an enormous amount of effort to building out and supporting integrations (e.g. Quickbooks , Google Calendar, Dropbox, etc...).

Our first foray into our new subscription based model is to monetize our Google Calendar and Quickbooks add-ons as "paid add-ons" where users will subscribe for these services. Once we have the infrastructure and functionality of this system ready, we plan on building this out more and offering subscriptions for the general usage of the Coolfront system. This new model will ultimately help Coolfront continue to grow revenue and will also serve our customers well. Stay tuned for updates on this new product feature release!

Finance

The new Travel card and Purchasing card programs have been rolled out. Please make sure you review the T&E Policy and related spreadsheet that is required. Frequent travelers will receive their cards in the next few days. By complying with our policies and procedures, you help make our back office more efficient.

The Finance Team is working on preparing for the quarterly forecast and board meeting. If you have any changes to projections of revenue or expense, please let your manager know.

Please be conscientious of costs and help us meet our EBITDA projections by saving on expenses when possible.

Upcoming Employee Events

• Ping Pong (FL/GA) & Cornhole Tournament (NY): June 3rd-June 19th
• Click here to tell us your thoughts about the newsletter & be entered for a chance to win a prize: June 14th-June 17th ONLY
• W@CE Hour: June 20th @ 4:30- Tournament Finals
• Smash Brothers(FL/GA) & TBD game(NY) Tournament: July 1st-July 18th - Sign up to play here
• July W@CE Meeting: July 11th due to 4th being a Holiday
• July W@CE Hour: July 18th @4:30- Gaming Tournament Finals

We are excited to announce that our FieldEdge Apparel Store is officially live!

Coolfront apparel will be added in the near future.

You may visit the online store at: https://fieldedge.myshopify.com/